Don't Assume Your URAC Reviewer Knows What You Know

Every once in a while I need to remind our clients that our ultimate audience in a URAC review -- the reviewer herself -- does not know what we know about our client's P&Ps, operations, and personnel.  Because we're human, we often cannot see all the assumptions we make about what the reviewer must know.  Often, these assumptions are misplaced and lead to a miscommunication between applicant and reviewer.

In this 5-minute video, I talk a bit about these blind spots and the need to overcome them by making a counter-assumption -- the reviewer knows nothing about your company.